Google Ads Bid & Automation Strategist

About the role

This role is for someone who's seen enough accounts to know exactly what moves the metrics. You'll shape strategy, raise the bar on quality, and mentor the people around you. As a Google Ads Bid & Automation Strategist at Northline Collective, you'll own bidding and automation strategy across a large portfolio of Google Ads accounts.

You'll work with a portfolio of ambitious international clients, collaborating across strategy, analytics, and creative — with the tools, budget, and trust to do the best work of your career. We value results and quality equally, and back that up with generous, competitive pay.

The team you'll join

Insights & Analytics turns raw Google Ads and GA4 data into decisions, not guesses. We build the measurement, dashboards, and models the whole company relies on.

What you'll do

• Design automated bidding strategies against client goals
• Configure and calibrate custom bid strategies and rules
• Analyze bidding algorithm performance across the portfolio

What we're looking for

• ★4+ years of experience with Google Ads bidding strategies
• ★Understanding of machine learning in an auction context
• ★Experience with a portfolio of 50+ accounts

Don't check every box? We still want to hear from you. If you're close and ready to grow, apply anyway — attitude and curiosity matter just as much as the checklist.

Your first 90 days

1. 1Weeks 1–2: Onboarding, access to accounts and tools, and getting to know the team and key stakeholders.
2. 2Weeks 3–4: Auditing your accounts, understanding each client's goals, and finding quick wins.
3. 3Month 2: Launching your first optimizations and experiments, and taking independent ownership of results.
4. 4Month 3: Presenting a clear plan for the next quarter and fully owning your accounts and goals.

Tools you'll work with

Perks & benefits

• Excellent, highly competitive USD salary
• Work with global brands in 24+ countries
• Annual budget for learning and certifications
• A supportive team with a high bar for quality

Our hiring process

1. 01
   Application
   Send us your resume and a short note on why this role fits you.
2. 02
   Intro call
   A 30-minute conversation with our talent team about you and the role.
3. 03
   Practical exercise
   A hands-on Google Ads case or portfolio review — no trick questions.
4. 04
   Team interview
   Meet your future teammates and manager.
5. 05
   Offer
   We move fast — you'll usually hear back within a few days.