Google Ads Specialist (B2B / Lead Gen)

About the role

This role is for a specialist who already runs accounts with confidence and is ready to take on more ownership of the outcome. You'll manage a portfolio of clients independently, backed by a strong team. As a Google Ads Specialist (B2B / Lead Gen) at Northline Collective, you'll generate qualified leads for B2B and SaaS clients through Google Ads.

You'll work with a portfolio of ambitious international clients, collaborating across strategy, analytics, and creative — with the tools, budget, and trust to do the best work of your career. We value results and quality equally, and back that up with generous, competitive pay.

The team you'll join

Our Paid Search team lives and breathes Google Ads. We manage a nine-figure annual budget across Search, Shopping, and Performance Max for brands in 24+ countries — and we're obsessed with incrementality, not vanity clicks.

What you'll do

• Build campaigns tuned to long B2B sales cycles
• Set up offline conversion tracking and CRM integrations
• Work with the client's sales team on lead qualification

What we're looking for

• ★2+ years running lead-gen campaigns in Google Ads
• ★Understanding of offline conversion and CRM integration
• ★Experience with B2B or SaaS clients

Don't check every box? We still want to hear from you. If you're close and ready to grow, apply anyway — attitude and curiosity matter just as much as the checklist.

Your first 90 days

1. 1Weeks 1–2: Onboarding, access to accounts and tools, and getting to know the team and key stakeholders.
2. 2Weeks 3–4: Auditing your accounts, understanding each client's goals, and finding quick wins.
3. 3Month 2: Launching your first optimizations and experiments, and taking independent ownership of results.
4. 4Month 3: Presenting a clear plan for the next quarter and fully owning your accounts and goals.

Tools you'll work with

Perks & benefits

• Excellent, highly competitive USD salary
• Work with global brands in 24+ countries
• Annual budget for learning and certifications
• A supportive team with a high bar for quality

Our hiring process

1. 01
   Application
   Send us your resume and a short note on why this role fits you.
2. 02
   Intro call
   A 30-minute conversation with our talent team about you and the role.
3. 03
   Practical exercise
   A hands-on Google Ads case or portfolio review — no trick questions.
4. 04
   Team interview
   Meet your future teammates and manager.
5. 05
   Offer
   We move fast — you'll usually hear back within a few days.