Google App Campaigns Specialist

About the role

This role is for a specialist who already runs accounts with confidence and is ready to take on more ownership of the outcome. You'll manage a portfolio of clients independently, backed by a strong team. As a Google App Campaigns Specialist at Northline Collective, you'll grow installs and in-app value through Google App campaigns (UAC).

You'll work with a portfolio of ambitious international clients, collaborating across strategy, analytics, and creative — with the tools, budget, and trust to do the best work of your career. We value results and quality equally, and back that up with generous, competitive pay.

The team you'll join

The Paid Media team owns everything that extends the funnel beyond classic search — YouTube, Display, Demand Gen, and App campaigns. We build the top of the funnel that feeds Paid Search's results.

What you'll do

• Set up and optimize App campaigns for installs and events
• Work with MMPs and SKAdNetwork for mobile measurement
• Balance install volume against user quality

What we're looking for

• ★2+ years of experience with Google App campaigns
• ★Understanding of mobile attribution and MMPs
• ★Experience optimizing for in-app events

Don't check every box? We still want to hear from you. If you're close and ready to grow, apply anyway — attitude and curiosity matter just as much as the checklist.

Your first 90 days

1. 1Weeks 1–2: Onboarding, access to accounts and tools, and getting to know the team and key stakeholders.
2. 2Weeks 3–4: Auditing your accounts, understanding each client's goals, and finding quick wins.
3. 3Month 2: Launching your first optimizations and experiments, and taking independent ownership of results.
4. 4Month 3: Presenting a clear plan for the next quarter and fully owning your accounts and goals.

Tools you'll work with

Perks & benefits

• Excellent, highly competitive USD salary
• Work with global brands in 24+ countries
• Annual budget for learning and certifications
• A supportive team with a high bar for quality

Our hiring process

1. 01
   Application
   Send us your resume and a short note on why this role fits you.
2. 02
   Intro call
   A 30-minute conversation with our talent team about you and the role.
3. 03
   Practical exercise
   A hands-on Google Ads case or portfolio review — no trick questions.
4. 04
   Team interview
   Meet your future teammates and manager.
5. 05
   Offer
   We move fast — you'll usually hear back within a few days.