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Version control for your Google Ads changes
AdTrail
Tracks every change across every account in your MCC — who changed what and how it affected performance.
14 days free · No card required · Just connect your account
Overview
AdTrail logs every change across every account in your MCC — bids, budgets, ads, targeting — with who made it and when.
Changes are linked to the metric trends that followed, so it's clear what actually worked and what should have been rolled back.
The value
No more "who changed this?" — every change has an author, a timestamp, and a result.
What it checks and does
- Full change log across every account
- Change attribution by author and time
- Impact of each change on key metrics
- Alerts on suspicious bulk changes
- Filters by change type and campaign
- Exportable history for audits
Pricing
Prices are indicative and billed monthly. Contact us for a custom quote.
Starter
$399/mo
Up to 10 accounts monitored.
- Up to 10 accounts
- 90 days of history
- Basic alerts
- Email notifications
Agency
$849/mo
For teams that need full transparency.
- Up to 50 accounts
- Unlimited history
- Slack alerts
- Result attribution
Scale
$1,799/mo
For large operations with many specialists.
- Unlimited accounts
- Role-based access
- API access
- Priority support