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Decisions, not guesses
Data & Analytics
Clean measurement, dashboards, and experimentation frameworks — so every dollar is accountable.
99.2%
tracking accuracy
40+
dashboards shipped
12
MMM models a year
Overview
Without clean data, marketing is just opinion. We build measurement from the ground up: server-side tracking, unified dashboards, and rigorous incrementality experiments.
Our analysts work side by side with media buyers so decisions get made on proven contribution from each channel, not last-click credit.
What's included
- GA4 and server-side tracking (Meta CAPI, Conversions API)
- Unified dashboards in Looker Studio / BI
- Incrementality and geo testing
- Marketing mix modeling
- Data audits and cleanup
How we work
01
Data audit
We check current tracking and find the measurement gaps.
02
Architecture
We build server-side tracking and a unified data model.
03
Dashboards
We build reporting that both marketing and finance understand.
04
Experiments
We run incrementality tests to verify channel contribution.
Frequently asked questions
Yes, it's standard for every client since the iOS privacy changes.