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Grow LTV, not just traffic
Lifecycle & CRM Marketing
Always-on email, SMS, and lifecycle programs that retain customers and grow lifetime value after the first purchase.
+42%
repeat purchase growth
28%
revenue from lifecycle channels
60+
automated flows
Overview
Acquiring a customer is only the start. We build email and SMS lifecycle programs that turn one-time buyers into repeat customers — through segmentation, personalization, and the right timing.
We work hand in hand with the performance team so acquisition budget and retention programs reinforce each other instead of living in separate reports.
What's included
- Email and SMS strategy and calendar
- Audience segmentation and personalization
- Automated flows (welcome, abandoned cart, win-back)
- Loyalty and retention programs
- Reporting on LTV and revenue contribution
How we work
01
List audit
We review your current subscriber base and existing flows.
02
Segmentation
We build segments based on behavior and customer value.
03
Automation
We launch key retention and win-back flows.
04
Optimization
We test and improve based on LTV contribution.
Frequently asked questions
Klaviyo, Braze, Iterable, and other ESPs/CDPs, depending on the client.