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Marketplace & Retail Media
Growing marketplace revenue for a retail brand
A full Amazon Ads and listing optimization program that grew marketplace revenue by nearly two-thirds.
🏢 Cedar & Finch🌍 US⏱ 8 months
+65%
marketplace revenue
3.9x
Amazon ROAS
+38%
listing conversion
220+
SKUs optimized
The challenge
Cedar & Finch had a presence on Amazon, but sales had stagnated — listings were incomplete, ads ran without a real strategy, and competitors were taking share of shelf in key categories.
Our approach
- 1Ran a full listing audit — content, imagery, ratings, and reviews.
- 2Rebuilt Sponsored Products and Sponsored Brands structure around ROAS targets.
- 3Launched a review and rating management program for underperforming SKUs.
- 4Added Walmart Connect as a second retail media channel for diversification.
The outcome
Over eight months, marketplace revenue grew 65%, and listing conversion improved by nearly 40%. Diversifying into Walmart Connect added a new, durable source of sales.
"They treated our listings like a full performance channel, not just an ad account. The difference was obvious immediately."
Hannah Kim — Head of E-commerce, Cedar & Finch