Nearly tripling online revenue for a DTC beauty brand
A full-funnel paid and organic growth program that nearly tripled online revenue across the US and EU in 9 months.
The challenge
Ember & Co had strong products but had plateaued in its DTC channel. Paid traffic wasn't scaling efficiently, tracking had become unreliable after iOS privacy changes, and organic search drove almost no revenue. The brand needed a partner to rebuild measurement and reignite scalable acquisition across two continents.
Our approach
- 1Rebuilt the measurement stack with server-side tracking (GA4 + Meta CAPI) to restore signal and trust in the numbers.
- 2Restructured paid accounts around a full-funnel strategy: prospecting, retargeting, and retention with a tight creative testing loop.
- 3Launched a localized content and SEO program targeting high-intent queries in English, German, and French.
- 4Introduced weekly incrementality reviews so budget always flowed to the channels with proven contribution.
The outcome
Over nine months, Ember & Co nearly tripled online revenue while cutting acquisition cost by almost a third. Organic search grew from near-zero to 21% of revenue, giving the brand a durable, lower-cost channel going forward.
"Northline didn't just run our ads — they rebuilt how we measure and grow. This is the most accountable marketing partnership we've had."