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SEO & Brand
Doubling qualified inbound leads through brand and SEO
A complete brand and SEO overhaul that doubled qualified inbound leads.
🏢 Solara Power🌍 North America & Europe⏱ 10 months
+145%
qualified leads
+310%
organic traffic
#1–3
rankings on target keywords
-24%
cost per lead
The challenge
Solara Power was a respected name in enterprise energy but looked dated online and was invisible in search for its most valuable topics. Inbound leads were rare and expensive, leaving growth dependent on a small sales team.
Our approach
- 1Ran a full brand overhaul — identity, messaging, and a modern, fast website.
- 2Ran a technical SEO audit, fixing site architecture, speed, and indexation.
- 3Built topic clusters around high-value commercial and informational queries.
- 4Connected lead tracking to revenue so marketing optimized for pipeline, not clicks.
The outcome
Organic traffic grew more than 4x, and Solara now ranks in the top 3 for its core commercial queries. Qualified inbound leads grew more than 2x, while cost per lead dropped by almost a quarter.
"We went from invisible to the obvious choice in search. The new brand finally matches the quality of our work."
Thomas Reyes — Director of Marketing, Solara Power