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Data & Growth
Cutting install cost while scaling across APAC
Rebuilt measurement and creative testing to cut acquisition cost while scaling installs across APAC.
🏢 Voyage Transit🌍 APAC⏱ 7 months
-34%
cost per install
+91%
monthly installs
+47%
day-30 retention
6
markets launched
The challenge
Voyage Transit wanted to expand its ride-booking app into six APAC markets, but installs were expensive and low quality. Attribution was fragmented across networks, and creative had been repurposed from Western markets without local relevance.
Our approach
- 1Implemented clean mobile measurement (MMP + SKAdNetwork) to compare channels on real post-install value.
- 2Built language-localized creative tested at high velocity across TikTok, Meta, and Google App campaigns.
- 3Shifted bidding toward in-app events (completed bookings) rather than raw installs.
- 4Built a community and referral program to lower blended acquisition cost over time.
The outcome
Cost per install dropped 34% while monthly installs nearly doubled, and day-30 retention rose by almost half. The quality-first approach delivered profitable growth, not just scale.
"They treated our budget like it was their own money. Every experiment had a hypothesis and a clear takeaway."
Kenji Watanabe — Head of Growth, Voyage Transit